The Crew Motorfest, developed by Ubisoft Ivory Tower and published by Ubisoft, is an expansive open-world racing game that celebrates car culture and competitive motorsport. Set on a meticulously detailed recreation of Oʻahu, Hawaii, Motorfest invites players to explore a tropical island playground full of scenic roads, winding mountain passes, sandy beaches, urban streets and dynamic environments that serve as the backdrop for a wide variety of racing challenges.
 

Unlike previous entries in The Crew series, Motorfest focuses on a festival-style experience where players take part in seasonal events, showcase races, motor shows and competitive online challenges. The game blends structured events with sandbox freedom, letting players tackle races at their own pace and discover hidden activities scattered across the island.
 

The core of the experience is the car culture celebration—players collect, upgrade and customize a huge roster of licensed vehicles spanning classics, exotics, muscle cars, sports cars and off-road machines. Each car can be tuned for performance, visual flair and handling characteristics that suit different race types.
 

Gameplay includes a broad range of events such as street races, drag, drift, rallycross, circuit challenges and endurance races. Dynamic event playlists, live community events and an evolving schedule keep the experience fresh throughout a playthrough. Seamless multiplayer allows friends and global competitors to race together or participate in shared challenges, blending solo and social play.
 

With its vibrant festival atmosphere, deep progression systems and stunning open world, The Crew Motorfest offers both casual players and racing enthusiasts a diverse and engaging motorsport playground. The emphasis on community and shared events underscores the “festival” vibe, making every race feel like part of a larger celebration of speed and style.